Tata has been leading fashion stores with its already popular stores Westside, and Zudio and now it is set to enter the fashion market targeting the Gen Z consumers with its new brand Burnt Toast in Bengaluru. This will be their third fashion brand in 27 years.
The one thing that all of Tata’s fashion bands have in common is that they target separate customers. They launched Westside in 1998 for mainstream families, Zudio in 2026 for value-conscious youth that went from 1 to more than 500 stores in 8 years and opened 200+ stores in FY24 alone, later they also launched Utsa in 2028 under Westside for ethnic wear and now they target Gen Z customers with Burnt Toast.
Burnt Toast, as the brand says that they want to let their customers express themselves with the affordable clothing line. It is quite a precise and strategic timing considering the generation finally has spending power and their different shopping habits than millennial.
With the flood of online brands powered by e-commerce, Tata still provides physical stores with the idea that fashion is a touch-and-feel business and one needs to try things on, see hoe they fit, understand the quality, recheck the price tag, and then make the final decision whether to buy or not. Tata’s each brand operated differently and even targets different audience, however, shares the same backend and same understanding of Indian consumers.
“Bangalore, with its dynamic youth culture and ever-evolving fashion sensibilities, is the perfect home for Burnt Toast ‘s debut. We’re excited to connect with the young voices of the city who don’t just follow trends, they shape them” said Mr. P. Venkatesalu, Director in Inditex Trent Retail Private Limited .
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