Binsar Dairy Farm was founded by Deepak Raj Tushir in 2012, and since then, it has been committed to providing quality dairy products. Along with Pankaj Navani, Sukhvinder Saraf, and Earl Rattray, he learned and applied techniques to overcome every challenge they faced during the initial stages. They started with 50 cattle but were left with only 35; the death of the cattle was a huge setback for them. Deepak mentioned, “We knew next to nothing about dairy farming. We had to learn about nutrition and how fodder and animal behavior change through seasons.”

Realizing their potential, they used their technology knowledge to monitor and manage their cattle. Slowly, Binsar Farms established its reach and expanded its business models to a wide range of products.

Technology integrated with sustainable farming practices

Deepak used different strategies to scale up the sales, one of which is “We learned from our co-founder from New Zealand that green fodder is key to the good health of animals.” Prioritizing the need for high-grade breeds, he started farming fodder crops and providing special care for A2 breeds. “We wanted to feed more natural greens to our cattle,” says Deepak.

They use automated milking systems, bulk milk chillers (0-4 degrees), and pasteurization (up to 74 degrees) to ensure premium-quality milk. Along with these handling techniques, they conducted tests to detect adulteration. With the increasing demand for dairy products, people have started adulterating them. Though the director of the health service claimed to have taken strict actions, in 2024-2025, almost 22% of the samples recorded were unfit for consumption. “Initially, we issue show-cause notices, and the health department files cases against shop owners before the adjudicating officer for samples that failed the quality test. Fines ranging from ₹30,000 to ₹2 lakh are imposed if the food items are found substandard,” says the director.

Techniques were not enough; marketing strategy also plays a critical role, and they started packing the milk in bottles. This was a game-changer to drive the sales. Profits went to about 5-6%, which is big for a budding business from Haryana. “The scope of income in dairy farming is immense,” says Deepak,utilizing the opportunity to the fullest.

Priorities are clear for the Binsar farm

“Healthy cows, good quality milk, and hygiene are priorities.”

An enterprise is established only when a major problem is solved. Deepak and his team realized the opportunity and even aced it gracefully. Facing hardships is common for any business, but still moving forward is important for a breakthrough.

“All three of us came from villages and wanted to contribute positively to the ecosystem—helping both farmers and consumers. Our experiences in the city highlighted the lack of quality milk, which motivated us to start our own dairy farm.” With clear vision and impactful business establishment, they set a perfect example of true entrepreneurship.