The Problem They Solved
If you have a kid between the ages of 3 and 13, you know the struggle that the generic “baby” products aren’t quite right anymore, but adult soaps and lotions are way too strong. This striking gap in the market is exactly why Tuco Kids started up in Bengaluru back in 2023. Founder Aishvarya Murali, who spent time at a company like Unilever, launched the brand after realizing her own children needed better options. The mission was simple: make safe, specialized personal care for those in-between years. This sharp focus has given them an edge in a huge market of millions of Indian kids.
The $4 Million Funding
In September 2025, Tuco Kids announced that they have received $4 million in a Series A funding round. This wasn’t just a regular raise; the round was led by the major global investor RTP Global, with existing backers like Fireside Ventures, Whiteboard Capital, and MG Investments piling back in.
The money isn’t just about getting bigger; it’s about building an entirely new category, according to Co-founder Chanakya Gupta. The plan is straightforward that is to invest heavily in marketing the brand, create new and exciting products, and, crucially, start pushing into physical stores to reach more parents. After seeing the company grow over the past year and have served over 200,000 parents.
A Team Ready to Scale
The leadership team is built for growth. Aishvarya Murali guides the product vision, using her years in consumer goods to make sure every item is exactly what a parent needs. On the commercial side, Chanakya Gupta, who joined in early 2025, brings the crucial knowledge of how to make a small company huge. As a former Vice President at Flipkart, he knows precisely how to use technology and scale up distribution which is a perfect fit for a brand that is online.
More Than Just Soap: Quality and Clean Sourcing
What sets Tuco Kids different and unique? They develop every single formulation in-house. That means they control exactly what goes into the products, which span everything from gentle shampoos and sunscreens to face washes, deodorants, and even natural color cosmetics like kajal. They don’t compromise; everything is designed to be gentle and chemical-free. Also, the brand is serious about the environment and uses packaging made from 100% reclaimed plastic from landfills and oceans.
The company isn’t waiting around. They sell everywhere: their own website, big platforms like Amazon, Flipkart, Myntra, and Nykaa, and even through quick delivery apps like Blinkit and Zepto. By meeting parents exactly where they shop, Tuco Kids is well on its way to becoming the default choice for the next generation of personal care.
