In this era of refinement, self-care and beauty are not limited to any occasion, but are rooted in everyday routines. From passion to purpose, Kimirica builds itself as a 100% vegan brand, making sustainable premium experiences within reach. In 2013, Kimirica had a subtle beginning, founded by Mohit, Rajat, Kimi, and Rica Jain. From 2017 onwards, Kimirica began exporting its products into different parts of the world. Their export market spans across 70+ countries. It started by collaborating with hotels, and today it has reached over 10,000 luxury hotels, including Marriott, Hilton, and Hyatt, to offer hospitality products. And has since risen as a globally recognized luxury brand. Kirimica prioritizes providing premium experiences at affordable prices and meeting customer expectations.
Until the pandemic hit the world, Kimirica was focused as a hospitality brand, but soon its focus changed to lifestyle and personal hygiene. Presently, it is also among the top-selling products in Nykaa, Amazon, Tira, and other e-commerce platforms. Kimirica seamlessly integrates innovations, meticulous formulations, and world-class manufacturing to offer the finest quality products and self-care experiences that bring joy.
Carnelian, led by Vikas Khemani, invested $15 million, driven by confidence in the brand’s planning of robust revenue growth from 300 crore to 1000 crore in just 3-4 years.
“Kimirica has built an exceptional business model, seamlessly combining its manufacturing expertise with its design charm to create a global hospitality leader and a scalable luxury D2C brand. Their clarity of vision and disciplined execution make them one of the most exciting companies today. We’re proud to partner with Mohit, Rajat, and the entire Kimirica team in this transformative journey,” said Vikas Khemani.
Mohit Jain further commended the partnership, saying, “We are excited to welcome Carnelian on board. This partnership is rooted in a shared vision for growth. Their experience and understanding will help us accelerate our journey in the D2C space, scale our omnichannel retail presence, and bring Kimirica’s self-care experience to more consumers, faster than ever.”
Kimirica started its operations from a 3 lakh sq. ft. area, aiming to build a 6 lakh sq ft. area processing unit. The facility is expected to produce 1,500 crore to 2,000 crore in revenue annually and target people in the United States, the Middle East, and Europe. Kimirica’s products range from luxury essentials across bath, body, and wellness to sustainable beauty. It establishes its market influence by making Kiara Advani the ‘face of the brand.’ And is preparing to enter the men’s grooming and beauty space. Kimirica is the perfect blend of conscious luxury and everyday elegance.
